MICE Glossary

Conference: discussion about a specific matter, mainly organized by a learned society, and based on a precise agenda. The conference has a didactic goal but can also be the opportunity to exchange knowledge with the participants. It is often organized on the occasion of a congress or a symposium.

Congress: generally organized on a regular basis, the congress is an event initiated by one or more scientific organizations, a professional field, an association or by public authorities on a specific moment and on a specific place. A congress enables the circulation and exchange of knowledge as well as the confrontation of experts’ experiences on a specific topic.

A congress is generally a meeting, which gathers a significant number of professionals who have paid a financial contribution.

Convention: meeting initiated by a company, a professional group or an organization in order to share knowledge, information or experience around a special interest.

Conventions are often organized on a regular basis and involve the members of a company, a distribution network, a sales force, and an association.

CVB: abbreviation of CONVENTION AND VISITORS BUREAU, (plural: convention bureaus): non-profit-making body, in charge of promoting a destination, its qualities and skills in the field of the organization of seminars, conventions or congresses.

CODE SHARE or CODE SHARING: numerous airlines work together for economic reasons, of which “Codeshare” or the “Capacity share” or the “Code sharing” are examples.

The very same flight can have two flight codes from two airlines.

Therefore, the reservation system indicates: “operated by”.

The etymology of the term means “magnificence, splendor and rejoicing”. Gala dinners are thus moments where gastronomy, music, dancing and shows are mixed. 

Destination Management Company (DMCs): the DMC (Destination Management Company) is an agency specialized in Business Tourism. The firm has therefore a deep knowledge of the country it promotes. The DMC manages the accommodation, the transport, the organization of meals, the guides, the excursions, but also the setting up of the signing and the staff summoned for this event. The role of the DMC is also to look for new sites, to organize gala dinners and activities for incentives.

A Destination Management Company or DMC is a travel agency or a local organization, which deals with the coordination of a journey and the welcoming of groups.

Event communication: refers to a non-media communication tool, which can be internal or external, used by companies or institutions with the intention of organizing an event, generally in the form of a trade fair, a congress, an incentive, a gala dinner etc… This event is thought and realized by a specialized agency, comparable to an advertising agency.

Gala: gala dinners are frequently organized during promotional events, incentives, at the end of a congress, for the inauguration of a site, and of course for the celebration of guests by an organizer.

Gala dinners often take place in prestigious sites: luxury hotels, historic sites, casinos, operas, and theaters.

The etymology of the term means “magnificence, splendor and rejoicing”. Gala dinners are thus moments where gastronomy, music, dancing and shows are mixed. 

Inbound: See Outbound.

Incentive: an incentive is an exceptional reward aiming at stimulating a group of persons (contest games, trips, seminars…), which have reached an exceptional objective, beyond their normal duties.

We use the word incentive in the field of organization of networks and sales forces. The commercial teams, the distribution networks, the customers are the most frequent targets of incentives. Companies making business with distribution networks or having sales force will create tools in order to motivate those persons and to improve their results. The use of such operations aims at establishing or keeping up dynamics in targeted teams.

Meeting: professional meeting. Meetings organized by companies can have different forms. Formal meetings aim to make information circulate (close to the concept of convention) to colleagues or customers.

Outbound and inbound: round-trip ticket, from the departure airport, to the destination airport.

Pax: term used in the air transport, which refers to a paying passenger, in opposition to the supervisory staff of an incentive.

PCO: the PCO (Professional Congress Organizer) is a logistical organizer of congress. He offers numerous services: consultancy, management and coordination of the event, bookings, subscriptions, secretarial work, and budget follow-up. The PCO manages, if need be, the seeking of sponsors for the event, as well as the commercialization of exhibition space. He usually has at his disposal allotments to accommodate delegates.

Road Show: professional tour where managers present their firm to investors, to make distribution networks or customers discover new products or services.

Seminar: most of the time organized by a private company with the intention of training and exchanging on a specific topic, the seminar gathers, without imposed regularity, professionals that may be members of this company.

One or more organizers often lead work sessions. The participants can be split into workgroups or take part into the plenary session. Seminars can take place in touristic attractions, or around sportive and play activities.

Several forms of seminars exist:

·      The training seminar, which purpose is the transmission and the learning of knowledge and techniques

·      The Team Building, a stimulating seminar, where activities are organized in the form of challenges and competition between participants

·      Rewarding seminars, comparable to incentives and often organized in enhancive places with stimulating content for guests.

Sponsored Travel: the ancestor of incentives! This concept is nowadays very rare. The participants, gathered through a generally private company, paid themselves for the expenses of the journey. Sometimes, a professional part was scheduled. 

Stopover/transfer: when a group of passengers stay for more than 24 hours at the same place, we use the word stopover. If the passenger does not leave the airport or stays less than 24 hours in the country, we use the word transfer.

Sustainable tourism or Eco-tourism: sustainable tourism generally describes all kind of tourism, which respects, protects and emphasizes on the long range the resources and heritage (natural, cultural and social) of a territory. This action is directed to tourists, and aims at minimize the negative impacts they could create.

Symposium: comes from the Greek « sumposion » which means banquet. In the Greek Antiquity, a symposium was a private banquet where the participants were debating, sometimes over philosophical topics (The Symposium by Plato). Nowadays, a symposium is closely linked to the scientific and medical fields. It is a debate during which multiple experts discuss a specific issue. The nuance with conferences lies in the fact that the symposium is usually organized in order to present written work.

Symposium: organized in front of spectators, the symposium gathers an audience of experts of a particular topic, brought together by their special interest. Different from a conference, where the listener is not necessarily subject to contradiction, a symposium is closer to the concept of debate. Sciences, research, politics are common topics for a symposium.

TL: abbreviation of Tour Leader, which refers to a guide or a courier.

Tourism board: organization whose mission is “the welcoming, the information, the promotion of tourism in a country, a region or an agglomeration”.

Trade fair: temporary exhibition around a specific topic. A fair gathers, by way of exhibitors, experts (most of the time professionals) from the same sector with the aim of developing and promoting an activity or a sector (automobile, computing, leisure, travel, house equipment etc…). A fair can be professional (visits are accessible to professionals of the sector only) or to the general public (accessible to everyone).

Venues: refers to a place, a site where an event is organized. On the MICE market, the word “venues” is used to talk about restaurants, reception lounges, and entertainment centers…

Webinar: application on the Internet, which enables to organize conferences, meetings and online lectures with people who are not on the premises. It is a simultaneous collaboration tool where the participants see and hear the same thing at the same time.

Workshop: refers to a meeting where a specific topic is discussed in front of a small audience. By extension, the word is also used for small trade fairs.

World Organization of Tourism: the UNWTO is a specialized institution of the UN, which aims at promoting and developing tourism. The UNTWO plays a role in the development and promotion of a responsible and sustainable tourism, making sure that the interests of developing countries are respected. Its headquarter is in Madrid, in Spain. The institution encourages the implementation of the Global Code of Ethics for Tourism to make sure that member countries, destinations; and companies of the sector maximize the economic, social and cultural positive effects of the activity while reducing at the same time the negative impacts on the society and the environment.


can you translate incentive into :

Dansk (Danish)

n. - opmuntring, tilskyndelse, spore, ansporing, incitament, stimulering, motivation

adj. - opmuntrende, ansporende, forbedrende

Nederlands (Dutch)

prikkel, aansporing, stimulans, prestatiepremie

Français (French) 

n. - stimulant, motivation, (Fin, Comm) prime

adj. - stimulant, motivant, d'encouragement

Deutsch (German) 

n. - Anreiz

adj. - anspornend, anregend, ermutigend

Ελληνική (Greek) 

n. - έναυσμα, ελατήριο, κίνητρο, τονωτικό

Italiano (Italian) 


Português (Portuguese) 

n. - incentivo (m)

Русский (Russian) 

побуждение, побудительный

Español (Spanish) 

n. - incentivo, estímulo, aliciente

adj. - incitativo, estimulante

Svenska (Swedish) 

n. - drivfjäder, motivation, uppmuntran

中文(简体)(Chinese (Simplified)) 


中文(繁體)(Chinese (Traditional)) 

n. - 動機

adj. - 激勵的

한국어 (Korean) 

n. - 자극동기보상물의욕

adj. - 자극적인고무하는보상의

日本語 (Japanese) 

adj. - 刺激的な

n. - 激励刺激誘因奨励金

العربيه (Arabic) 

‏(الاسم) حافز, مثير‏

עברית (Hebrew) 

n. - הטבה בעד מאמץ בעבודה, עידוד, תמריץ, דחף

adj. - מדרבן, ממריץ